Archive for April, 2009

Cosmetic Enhancement: Men & Women Reprioritize During Recession

Thursday, April 30th, 2009

Although women are still actively seeking cosmetic enhancement and surgery, cosmetic procedures on men have sharply declined during the recession.

Cosmetic procedures on men dropped 2 percent last year, while the number of procedures done on women increased by 29 percent, according to statistics from the American Academy of Cosmetic Surgery.

“For the time being, males and females are beginning to separate themselves in regards to cosmetic surgery,” said AACS president Dr. Patrick McMenamin. According to Dr. McMenamin, women may be more accepting of non-invasive cosmetic procedures (like Botox and laser resurfacing), which may explain the percentage gap.

More widespread economic trends could be a more primary cause. In February, The Bureau of Labor Statistics revealed that men lost 2.7 million jobs since the start of the recession – a figure that represents 82 percent of the total number of jobs lost. The New York Times opined that given this situation, “women are poised to take a greater share of the nation’s jobs.”

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Dr. Jessica Wu on Latisse Eyelash Enhancement

Thursday, April 23rd, 2009

On this episode of ‘The Doctors daytime TV show, dermatologist Jessica Wu showcases the new eyelash enhancement drug, Latisse.

Dr. Wu claims that Latisse can give you “crazy long spidery lashes” in about 4 months. You apply Latisse to the base of upper eyelashes once each night, “just like liquid eyeliner.” According to Dr. Wu, the results should yield lashes that are 25 percent longer and 100 percent thicker!

See the video for a before & after photo; it is quite impressive. If you are interested in learning more about Latisse in Minneapolis, contact our office.

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Allergan Launches “Latisse Wishes” Campaign in Hollywood

Saturday, April 4th, 2009

At a star-studded Hollywood charity event last March, Botox manufacturer Allergan Inc. announced the ‘Latisse Wishes” campaign, and pledged 1 million dollars to charity. Big name celebrities like Mandy Moore, Brooke Shields and Marisa Tomei showed to pledge their support for Make-A-Wish, the non-profit organization known for granting the wishes of suffering children.

Latisse is Allergan’s latest offering and the first drug to be approved by the FDA for the treatment of hypotrichosis, a condition characterized by inadequate eyelashes. The Latisse Wishes campaign was launched by Allergan with a $500,000 initial contribution to Make-A-Wish.

Hollywood beauty expert and participant Anastasia Soare enthusiastically expressed her support, saying “I constantly work to help make women’s beauty wishes come true, and now we can help children’s wishes come true through the LATISSE Wishes campaign.”

It’s no coincidence that the Make-A-Wish foundation was chosen as a beneficiary for Allergan’s campaign; the superstitious “blowing on an eyelash to make a wish come true” provides a clever marketing strategy, backed by philanthropy.

The campaign is encouraging consumers to help double the donation amount by visiting www.Latisse.com and registering their support. From now until the end of the year, Allergan will donate 5 dollars for each new registration, up to one million dollars.

Latisse is now available at our office in Minneapolis; give us a call for more information.

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